With a 200% increase in viewership for YouCam Makeup’s in-app livestream beauty tutorials, the brand expands virtual in-app offerings to meet demand during social distancing.
NEW YORK–(BUSINESS WIRE)–Perfect Corp, the leading AI + AR beauty tech solutions provider and developer of the award-winning virtual beauty app, YouCam Makeup, experiences record high user engagement and extends service hours to best serve the beauty community at home practicing social distancing. Recent YouCam Makeup user behavior data showed a 32% spike in daily virtual try-ons, 50% more calls through the free Beauty Advisor 1-on-1 service, and 2X more time spent watching YouCam livestream shows. In an effort to meet consumer demand and continue delivering on these interactive personalized virtual connections users are craving right now, YouCam Makeup is extending service hours for the on-demand Beauty Advisor 1-on-1 consultation service to 2PM to 10PM EST daily, and expanding the live show schedule to 1PM to 11PM EST seven days a week.
“The YouCam Makeup mobile app experience invites a level of discovery, experimentation, and social sharing to keep users connected and entertained during an otherwise isolating time at home,” shares Perfect Corp. founder and CEO, Alice Chang. “We are working hard to serve our beauty lovers and brand partners through our digital experiences, services, and solutions that keep us connected while we do our part to stay home in the fight against the spread of COVID-19.”
Additionally, Perfect Corp. is offering beauty brands complimentary in-app product listings within the YouCam Makeup app for up to 100 SKUs. This hyper-realistic virtual product try-on will help brands connect with beauty lovers through an interactive digital experience in-app, while also providing a more extensive range of product offerings for consumers to browse at home. As social distancing limits our connections to the outside world, digital screens have become our lifeline and experiential virtual interactions will help to draw on the touch-free human connections consumers are craving.
In addition to extended hours, YouCam Makeup also released a collection of inspiring face mask styles for users to try-on and share as a sign of solidarity to spotlight individual efforts to stay home and stay safe in our fight against COVID-19. The virtual face mask collection is coupled with a social challenge to encourage users to snap their face mask selfies and share them to show their support for those fighting on the front lines of this pandemic.
YouCam Makeup Service Updates:
- Daily YouCam live show broadcasts extended: 1PM – 11PM EST, seven days a week
- Free on-demand Beauty Advisor 1-on-1 consultation service hours extended: 2PM – 10PM EST, seven days a week
For beauty brands interested in complimentary in-app product listings in YouCam Makeup (up to 100 SKUs), complete the submission form here to begin.
About Perfect Corp.
With over 800 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
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