VIENNA, AUSTRIA / ACCESSWIRE / July 7, 2020 / Technology and new ideas often go hand in hand. The challenge is often to express new concepts clearly and eloquently. This is where effective marketing comes into play.
PR and Content Marketing
Getting professionally written editorial content for your brand is a key factor in your path to success.
PR is an ongoing effort throughout the lifecycle of a company. Before the launch, you need a strong, concerted PR and outreach effort to reach all the major crypto sites. But even after, you need to keep the community informed and engaged with interesting new developments, partnership announcements, background stories, and news.
Email marketing is essential in blockchain. There is no better way to get to new users, investors and clients where you have the most of their attention: in their inbox.
Always track and measure your email marketing. Many companies claim to have hundreds of thousands of subscribers in their list, but if you look at their email open rates, they are often below 1%. On CryptoCoin.News, we have an average open rate of over 25% because our readers did sign up to receive interesting crypto news.
In the digital age, content is king. Video content is particularly adept at building credibility and authority for your token sale.
Successful companies have typically two types of video:
- Explainer animation to give some background of your industry and your solution.
- Interviews with the founders and company presentations by third parties.
Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. Influencer Marketing works because of the high amount of trust that influencers have built up with their following and recommendations from them serve as a form of social proof to your brand’s potential customers.
In blockchain marketing, trust and authority building is a key component. That’s why Influencer Marketing is an important option in the marketing mix. Getting endorsed by the top YouTube crypto influencers can strongly influence buying and investing decisions.
Trust the Leading Crypto Marketing Agency
The team behind CryptoCoin.News has been active in online marketing for over 10 years, with experience in blockchain marketing since 2016. Trusted by over 150 clients, they know exactly which channels work for blockchain marketing. Paired with efficient, reliable and fast execution, CryptoCoin.News can be your partner for all blockchain marketing needs. Get in touch to schedule a free consultation at https://cryptocoin.news/advertise-with-us/.
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